Kansas State University




Chihyung Ok

Photo of Chihyung Ok

Title/Academic Rank:

Assistant Professor, Department of Hospitality Management and Dietetics

Departments & Academic Units:

Contact Info:

148C Justin Hall
(785) 532-2207

Courses I Teach:

  • HMD 422 - Cost Controls in Hospitality Operations
  • HMD 424 - Hospitality Marketing and Sales
  • HMD 664 - Lodging Management Theory
  • HMD 810 - Research Methods for Foodservice and Hospitality Management
  • HMD 885 - Seminar in Foodservice and Hospitality Management
  • HMD 895 - Cost Controls in Hospitality and Foodservice Systems

Areas of Specialization:

  • Senior Services
  • Hospitality Marketing and Consumer Behavior

Education:

  • B.S. in Tourism Management, SeJong University, Seoul, Korea
  • B.S. in Hospitality and Tourism Management, Florida International University, N. Miami, Florida
  • M.S. in Hospitality Management, Florida International University, N. Miami, Florida
  • Ph.D. in Foodservice and Hospitality Management, Kansas State University, Manhattan, Kansas

Short Biography:

Dr. Chihyung Ok is an assistant professor of Hospitality Management at Kansas State University. He teaches hospitality marketing, lodging management theory, research methods, and strategic management and case studies. He received his Ph.D. from Kansas State University, M.S. from Florida International University, and B.S. from Sejong University, Korea.

Dr. Ok’s research interests are in hospitality services marketing and consumer behavior. His work has focused on the service recovery, customer satisfaction, and relationship marketing. He has published articles analyzing:

  1. role of service recovery in the development of long-term relationships with customers;
  2. role of customer-to-employee relationships in the development of customer-to-firm relationships;
  3. and influences of customer orientation of service employees and rapport on service outcome variables.

His current research interests include the interpersonal relationship between service employees and customers and its impact on customers’ attitudinal and behavioral outcomes.

He is also working on research projects that examine:

  1. roles of residents’ interpersonal relationships with employees at the senior service facilities;
  2. senior residents’ satisfaction and well-being in continuing care retirement communities;
  3. foodservice employees’ job satisfaction/dissatisfaction in continuing care retirement communities;
  4. motivation factors and assessment of the attractiveness of communities in proximity to a college town.