Publications tagged with "China"
Measuring customer-based brand equity: Empirical evidence from the sportswear market in China
Tong, X. and Hawley, J.M. (2009). Measuring customer-based brand equity: Empirical evidence from the sportswear market in China. Journal of Product & Brand Management. 18(4), 262-271.
Creating brand equity in the Chinese clothing market
Tong, X. and Hawley, J. M. (2009). Creating brand equity in the Chinese clothing market. Journal of Fashion Marketing and Management, 14(4), 566-581.
The Global Practitioner
Sellers, D. (2009). The global practitioner. Annals of Long-Term Care: Clinical Care and Aging, 17(2), 31-32.
Building Extension’s capacity through knowledge of global aging issues
Sellers, D. (2008). Building Extension’s capacity through knowledge of global aging issues. Journal of Extension [On-line], 46(1).